DENHAM

Apgujeong Flagship Store
2018

DENHAM is a denim brand comes from Netherlands that has made with traditional way based on ‘the truth in the details’ of brand motto. The flagship store has been finally opened in Apgoojung, South Korea. An Korean mood of horizontal and vertical pillars has been applied to interior design of the store, and also a hot rolled steel sheets that used for finishing material made an impression of natural and vintage. A customized table has been made on the spot and installed in the show-window to perform making faded and sewing jeans.